Privacy Policy
PRIVACY POLICY
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.pixeltoolspost.com (the “Site”), operated by Bowdacious Media LLC, dba PixelTools.
By using this Site, you consent to the data practices described in this Privacy Policy. Additional rights and disclosures for California residents are available in our dedicated California Privacy Notice (CCPA/CPRA) located at:
https://pixeltools.myshopify.com/pages/ccpa-privacy-policy
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, approximate location, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
- Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
- Log files track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring and exit pages, and date and time stamps.
- Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.
- Fathom Analytics, a privacy-focused analytics service that does not use cookies and only collects anonymized, aggregated usage data such as page views, referrers, device type, and general geographic region. This data cannot be used to identify individual users.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
When we refer to “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site, including processing your payment information and providing you with invoices and order confirmations. Additionally, we use this Order Information to:
- Communicate with you
- Screen orders for potential risk or fraud
- Provide product updates and transactional notices
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services
- We use the Device Information that we collect to help screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site. This includes generating analytics about how customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns.
We may also use your information to personalize your experience with us on social media platforms such as Facebook or Google by showing relevant advertisements based on your interests, purchase history, and pages you have visited.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us operate and improve our business, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information at https://www.shopify.com/legal/privacy.
- We use Google Analytics to help us understand how customers use the Site. You can read more about how Google uses your Personal Information at https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.
- We use Fathom Analytics, which does not collect personal data or use cookies and only processes anonymized, aggregated analytics data.
We may also share your Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests for information, or otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of targeted advertising using the following links:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
You can also opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal at:
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS (GDPR – EUROPEAN UNION / EEA / UNITED KINGDOM)
If you are a resident of the European Union, the European Economic Area, or the United Kingdom, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted.
We process your information to fulfill contracts we may have with you (such as processing an order), or otherwise to pursue our legitimate business interests, including fraud prevention, site optimization, and analytics. We may also process data based on your consent or legal obligations where applicable.
Your personal information may be transferred outside of Europe, including to Canada and the United States. Where required, we rely on legally approved safeguards such as Standard Contractual Clauses.
To exercise GDPR rights, contact us at info@pixeltoolspost.com.
CALIFORNIA PRIVACY RIGHTS (CCPA / CPRA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know, access, correct, delete, and opt out of the sale or sharing of personal information, as well as the right to non-discrimination.
Our full California Privacy Notice is available at:
https://pixeltools.myshopify.com/pages/ccpa-privacy-policy
Requests related to California privacy rights may be submitted to info@pixeltoolspost.com.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. Device Information may be retained in anonymized or aggregated form for analytics and security purposes.
SECURITY
We take reasonable technical and organizational measures to protect your Personal Information. Shopify provides PCI-DSS compliant payment processing and encrypts payment data. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.
CHILDREN’S PRIVACY
The Site is not intended for individuals under the age of 13. We do not knowingly collect Personal Information from children under 13. If you believe a child has provided us with personal data, please contact us so we can delete the information.
CHANGES
We may update this Privacy Policy from time to time to reflect changes to our practices, operational needs, or legal or regulatory requirements.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at:
Email: info@pixeltoolspost.com